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XtraBlatt Issue 01-2022

  • Text
  • Xtrablatt
  • Carbon
  • Farmers
  • Machinery
  • Contractors
  • Germany
  • Grassland
  • Slurry
  • Biogas
  • Agricultural
  • Krone

INTERNATIONAL 1 Most

INTERNATIONAL 1 Most people have the following image of agriculture in the US: Vast fields and huge machines to go with, such as this forage harvester in California. 2 87% of the Krone sales in the US are mowers, tedders and rakes. 3 Krone’s trailed 4-rotor tedder KW 5.52 T is one of the most popular machines sold in the US. 1 2 Marvin Brüggemann: Our customers are full of praise for our sturdy and well-conceived machines. Once we convinced them to buy one of our machines, they remain loyal customers. This is surely also down to our employees who are highly motivated, as well as the agri dealerships that our sales people work with. Selling a machine isn’t the end of the story even for smaller machines, because in our opinion the kind of aftersales service we offer makes all the difference. We guarantee support should there be any issues with our products. We are delighted to have such a solid Krone team operating in the States who stand behind the brand one hundred percent, even though the parent company is thousands of kilometres away. XtraBlatt: How many American sales outlets are there for Krone equipment? Marvin Brüggemann: In total, we supply around 200 dealers in the US. These range from very small local dealers with workshops to big commercial centres. After almost 50 years in the US, we are well represented in those regions where our equipment matters. XtraBlatt: It’s a long, long way from the Krone headquarters in north-west Germany to the US. How long does it take to ship the machines and how much lead-time is involved from the moment of sealing a deal until the machine is delivered to the customer? Marvin Brüggemann: Naturally enough, we make sure that the machines and equipment are at the point of sale at the beginning of the season. Transport by sea takes between three and ten weeks, depending on whether we are delivering to the east or west coast. From the ports, the equipment is then shipped on land. XtraBlatt: Has Krone ever thought about a production and assembly plant in the US to save time on transport? RANDALL ELLER, TILLAGE AND LIVESTOCK FARMER IN JEFFERSON, NORTH CAROLINA “I THINK THAT KRONE OFFERS THE BEST TECHNOLOGY FOR FOR- AGE HARVESTING.” The Eller family looks after 3000 suckler cows, sells beef cattle and grows around 2000ha of maize. They also have 1200ha of grassland. The family use Krone hay-making equipment, including a disc mower, a rotary rake and the new VariPack belt round baler. “Krone machines are mature and well-engineered. The company has been in business for a long time and the machines have proven themselves time and again,” Randall Eller explains. He is also very happy with his Krone sales rep: “He knows what he’s at. I can just pick up the phone and ring him whenever I need him. And if he happens to be in the area, he often just calls in to see how things are going.” 3 Marvin Brüggemann: We deliver our small equipment to the US as partially assembled kits in crates to improve transport processes and save costs. Our trained staff at our headquarters then finish off the assembly of the equipment before it is delivered to the end customer. This means that we can carry out quality checks before delivery and we also support our smaller dealers in doing so. XtraBlatt: Which is the small equipment American farmers typically buy? Marvin Brüggemann: Our trailed 4-rotary tedder KW 5.52 T is one example. The US market is the biggest market for this particular model. Yet, our semi-mounted single-rotary rakes, too, are very much in demand in the US – unlike in Germany and Europe where we sell only a few models. XtraBlatt: What’s the reason behind this? Marvin Brüggemann: In the US, famers use their pick-ups a lot more for doing actual jobs. They hitch the rake to the pick-up and transport it long distances, for example. Once the equipment arrives in the field, it is coupled to a small tractor and work begins. The semi-mounted attachment means the machine doesn't need a lot of tractor power or lifting force. XtraBlatt: What are the differences between harvesting silage in the US and in Germany? Marvin Brüggemann: It depends on the size of the farm. If we take the large farms in California, Texas or Idaho, they use powerful, self-propelled mowers and have contractors chop the grass and store it in large silage pits. The smaller family farms in the east of the US, on the other hand, usually make their own silage with their own machines. They often use mounted mowers, which is reflected by our sales figures for 2 to 3m mowers. These farms are in regions where hay is made, meaning that lots of round bales are also made and wrapped here. Milk yields per cow are usually not the top priority of these farms. Rather, their aim is to produce milk at reasonable input costs and achieve a good margin. « MARVIN BRÜGGEMANN Marvin Brüggemann followed a dual programme of university courses and internships between 2013 and 2016. He spent two-thirds of that time working in sales. He worked in the sales back office from 2016, where he was responsible for the North and South American as well as the Turkish markets. During his time at the sales office, he completed his master’s degree programme qualifying as a sales manager. He became Division Sales Manager for the Netherlands in 2019 and since 2021 he has also been Division Sales Manager for the US. 20 21