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XtraBlatt issue 01-2017

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MENSCHEN PARTNER 4 th

MENSCHEN PARTNER 4 th day of LandBauTechnik STRENGTHENING THE DEALERSHIPS This evening, however, Ulf Kopplin not only honoured Thomas Fleischmann, Mr Kopplin himself – completely unexpectedly for him – received recognition for his long commitment to the agricultural dealership organisation. In the name of the directorate of the federal association, his deputy Ludger Gude, managing director of LVD Krone, presented the golden badge of honour to Ulf Kopplin for his great honorary commitment over Agricultural and land machinery dealerships as guests of Krone sums up the 4th day of the Land- BauTechnik event when representatives of the agricultural machinery trade and agricultural machinery craftsmen and women all met at Krone’s headquarters in Spelle, Germany. Delegates heard presentations on the future of the sector and witnessed the “Changing of the Guard”: the installation of new top office-bearers within the LandBauTechnik federal organisation. The distribution and service concept of Krone is based on intensive and successful cooperation with agricultural and land machinery dealerships. It is therefore appropriate that the sector’s annual congress “Tag der LandBauTechnik”, which always features a visit organised by the federal association and a manufacturer, this year invited delegates to Spelle. That this occurred in spring 2017 was no coincidence. After all, the federal association was bidding an official farewell to its senior managing director Thomas Fleischmann. Lawyer Thomas Fleischmann managed the association head office for some 32 years and played a very important role, together with the presidium, in sustainably strengthening the status of German agricultural and land machinery dealerships in times of globalisation and during dramatic structural changes within agriculture. Many milestones and highpoints of this great personal commitment to the trade were related by president of the LandBauTechnik Federal Association Ulf Kopplin in the presence of around 200 guests at the congress evening ceremony. the past 14 years. This gave the opportunity for Dr Bernard Krone to praise the work done by both frontmen during his subsequent speech, and to additionally congratulate the new senior managing director Dr Michael Oelck who was unanimously voted into this office on the same day by the presidium. NO TO ISLAND SOLUTIONS Essential components of the congress were naturally once again a broad spectrum of exciting presentations on the themes concerning the way ahead for dealerships. These included the talk by Neofitos Arathymos, managing director of Technology, Security and Environment with the Central Association of German Crafts. He described the current situation regarding EU plans to reorganise the service landscape. According to these plans, even companies completely without manufacturer connections could be enabled to carry out servicing of machinery and equipment as from 2018, should they wish to do so. Direct results from this directive, Neofitos Arathymos felt, would be wide-ranging challenges for both workshops and manufacturers, challenges not yet clearly seen by the sector. Another potential revolution-causing theme aired was digitalisation of agriculture. Two speakers informed delegates about this. Professor Dr Wolfgang Kath-Petersen from the Institute of Construction Machinery and Agricultural Engineering within the Technical University of Cologne concentrated on communication from one machine to the other out in the fields, and why under practical conditions there were still problems with this interfacing. Here, the professor warned against “island solutions” by individual manufacturers, calling for further development of ISOBUS in this context. Also Dr Jens Möller, managing director of DKE-Data GmbH & Co. KG, concerned himself with this point, emphasising the advantages of a brand-independent, barrier-free data platform (see page 39). In this relationship, the customer side of dealerships also came to word in the person of Klaus Pentzlin, president of the Federal Association of Agricultural Contractors (BLU) and of the European Organisation of Agricultural, Rural and Forestry Contractors (CEETTAR). Beginning with the question: “What do agricultural contractors need?”, he spoke about the wish for longer machinery working lifetimes and on dramatic residual value 36 37